This is default featured slide 5 title

This is default featured slide 5 title

You can completely customize the featured slides from the theme theme options page. You can also easily hide the slider from certain part of your site like: categories, tags, archives etc. More »

 

Protecting urban infrastructure against cyberterrorism

While working for the global management consulting company Accenture, Gregory Falco discovered just how vulnerable the technologies underlying smart cities and the “internet of things” — everyday devices that are connected to the internet or a network — are to cyberterrorism attacks.

“What happened was, I was telling sheiks and government officials all around the world about how amazing the internet of things is and how it’s going to solve all their problems and solve sustainability issues and social problems,” Falco says. “And then they asked me, ‘Is it secure?’ I looked at the security guys and they said, ‘There’s no problem.’ And then I looked under the hood myself, and there was nothing going on there.”

Falco is currently transitioning into the third and final year of his PhD within the Department of Urban Studies and Planning (DUSP). Currently, his is carrying out his research at the Computer Science and Artificial Intelligence Laboratory (CSAIL). His focus is on cybersecurity for urban critical infrastructure, and the internet of things, or IoT, is at the center of his work. A washing machine, for example, that is connected to an app on its owner’s smartphone is considered part of the IoT. There are billions of IoT devices that don’t have traditional security software because they’re built with small amounts of memory and low-power processors. This makes these devices susceptible to cyberattacks and may provide a gate for hackers to breach other devices on the same network.

Falco’s concentration is on industrial controls and embedded systems such as automatic switches found in subway systems.

“If someone decides to figure out how to access a switch by hacking another access point that is communicating with that switch, then that subway is not going to stop, and people are going to die,” Falco says. “We rely on these systems for our life functions — critical infrastructure like electric grids, water grids, or transportation systems, but also our health care systems. Insulin pumps, for example, are now connected to your smartphone.”

Citing real-world examples, Falco notes that Russian hackers were able to take down the Ukrainian capital city’s electric grid, and that Iranian hackers interfered with the computer-guided controls of a small dam in Rye Brook, New York.

Falco aims to help combat potential cyberattacks through his research. One arm of his dissertation, which he is working on with renown negotiation Professor Lawrence Susskind, is aimed at conflict negotiation, and looks at how best to negotiate with cyberterrorists. Also, with CSAIL Principal Research Scientist Howard Shrobe, Falco seeks to determine the possibility of predicting which control-systems vulnerabilities could be exploited in critical urban infrastructure. The final branch of Falco’s dissertation is in collaboration with NASA’s Jet Propulsion Laboratory. He has secured a contract to develop an artificial intelligence-powered automated attack generator that can identify all the possible ways someone could hack and destroy NASA’s systems.

“What I really intend to do for my PhD is something that is actionable to the communities I’m working with,” Falco says. “I don’t want to publish something in a book that will sit on a shelf where nobody would read it.”

Million investment in new lab with MIT to advance AI hardware, software, and algorithms

IBM and MIT today announced that IBM plans to make a 10-year, $240 million investment to create the MIT–IBM Watson AI Lab in partnership with MIT. The lab will carry out fundamental artificial intelligence (AI) research and seek to propel scientific breakthroughs that unlock the potential of AI. The collaboration aims to advance AI hardware, software, and algorithms related to deep learning and other areas; increase AI’s impact on industries, such as health care and cybersecurity; and explore the economic and ethical implications of AI on society. IBM’s $240 million investment in the lab will support research by IBM and MIT scientists.

The new lab will be one of the largest long-term university-industry AI collaborations to date, mobilizing the talent of more than 100 AI scientists, professors, and students to pursue joint research at IBM’s Research Lab in Cambridge, Massachusetts — co-located with the IBM Watson Health and IBM Security headquarters in Kendall Square — and on the neighboring MIT campus.

The lab will be co-chaired by Dario Gil, IBM Research VP of AI and IBM Q, and Anantha P. Chandrakasan, dean of MIT’s School of Engineering. (Read a related Q&A with Chandrakasan.) IBM and MIT plan to issue a call for proposals to MIT researchers and IBM scientists to submit their ideas for joint research to push the boundaries in AI science and technology in several areas, including:

AI algorithms: Developing advanced algorithms to expand capabilities in machine learning and reasoning. Researchers will create AI systems that move beyond specialized tasks to tackle more complex problems and benefit from robust, continuous learning. Researchers will invent new algorithms that can not only leverage big data when available, but also learn from limited data to augment human intelligence.
Physics of AI: Investigating new AI hardware materials, devices, and architectures that will support future analog computational approaches to AI model training and deployment, as well as the intersection of quantum computing and machine learning. The latter involves using AI to help characterize and improve quantum devices, and researching the use of quantum computing to optimize and speed up machine-learning algorithms and other AI applications.
Application of AI to industries: Given its location in IBM Watson Health and IBM Security headquarters in Kendall Square, a global hub of biomedical innovation, the lab will develop new applications of AI for professional use, including fields such as health care and cybersecurity. The collaboration will explore the use of AI in areas such as the security and privacy of medical data, personalization of health care, image analysis, and the optimum treatment paths for specific patients.
Advancing shared prosperity through AI: The MIT–IBM Watson AI Lab will explore how AI can deliver economic and societal benefits to a broader range of people, nations, and enterprises. The lab will study the economic implications of AI and investigate how AI can improve prosperity and help individuals achieve more in their lives.
In addition to IBM’s plan to produce innovations that advance the frontiers of AI, a distinct objective of the new lab is to encourage MIT faculty and students to launch companies that will focus on commercializing AI inventions and technologies that are developed at the lab. The lab’s scientists also will publish their work, contribute to the release of open source material, and foster an adherence to the ethical application of AI.

“The field of artificial intelligence has experienced incredible growth and progress over the past decade. Yet today’s AI systems, as remarkable as they are, will require new innovations to tackle increasingly difficult real-world problems to improve our work and lives,” says John Kelly III, IBM senior vice president, Cognitive Solutions and Research. “The extremely broad and deep technical capabilities and talent at MIT and IBM are unmatched, and will lead the field of AI for at least the next decade.”

Reduce power consumption of data center “caches” by 90 percent

Most modern websites store data in databases, and since database queries are relatively slow, most sites also maintain so-called cache servers, which list the results of common queries for faster access. A data center for a major web service such as Google or Facebook might have as many as 1,000 servers dedicated just to caching.

Cache servers generally use random-access memory (RAM), which is fast but expensive and power-hungry. This week, at the International Conference on Very Large Databases, researchers from MIT’s Computer Science and Artificial Intelligence Laboratory (CSAIL) are presenting a new system for data center caching that instead uses flash memory, the kind of memory used in most smartphones.

Per gigabyte of memory, flash consumes about 5 percent as much energy as RAM and costs about one-tenth as much. It also has about 100 times the storage density, meaning that more data can be crammed into a smaller space. In addition to costing less and consuming less power, a flash caching system could dramatically reduce the number of cache servers required by a data center.

The drawback to flash is that it’s much slower than RAM. “That’s where the disbelief comes in,” says Arvind, the Charles and Jennifer Johnson Professor in Computer Science Engineering and senior author on the conference paper. “People say, ‘Really? You can do this with flash memory?’ Access time in flash is 10,000 times longer than in DRAM [dynamic RAM].”

But slow as it is relative to DRAM, flash access is still much faster than human reactions to new sensory stimuli. Users won’t notice the difference between a request that takes .0002 seconds to process — a typical round-trip travel time over the internet — and one that takes .0004 seconds because it involves a flash query.

Keeping pace

The more important concern is keeping up with the requests flooding the data center. The CSAIL researchers’ system, dubbed BlueCache, does that by using the common computer science technique of “pipelining.” Before a flash-based cache server returns the result of the first query to reach it, it can begin executing the next 10,000 queries. The first query might take 200 microseconds to process, but the responses to the succeeding ones will emerge at .02-microsecond intervals.

Even using pipelining, however, the CSAIL researchers had to deploy some clever engineering tricks to make flash caching competitive with DRAM caching. In tests, they compared BlueCache to what might be called the default implementation of a flash-based cache server, which is simply a data-center database server configured for caching. (Although slow compared to DRAM, flash is much faster than magnetic hard drives, which it has all but replaced in data centers.) BlueCache was 4.2 times as fast as the default implementation.

Joining Arvind on the paper are first author Shuotao Xu and his fellow MIT graduate student in electrical engineering and computer science Sang-Woo Jun; Ming Liu, who was an MIT graduate student when the work was done and is now at Microsoft Research; Sungjin Lee, an assistant professor of computer science and engineering at the Daegu Gyeongbuk Institute of Science and Technology in Korea, who worked on the project as a postdoc in Arvind’s lab; and Jamey Hicks, a freelance software architect and MIT affiliate who runs the software consultancy Accelerated Tech.

– Getting Started & Next Steps

Important Points to Consider When Thinking of a Web Development Service Provider

It is true every business and organization in existence today will need to have some online presence in the form of a website. But note that there is more to web development and digital marketing than simply having a website to show for it. There is what is known as search engine optimization, web hosting, and content development all that contribute to the success of your online business.

Having said that, it is important to highlight the need to work with the right web development partner if you are to realize the success that comes from digital marketing. It goes without saying choosing a web development service provider for the very first time can be the most daunting tasks you could ever do. Be advised that your choices of a web development partner can have serious ramifications in the long run, reason enough to think wisely and make smart decisions. What follows here are some basic guidelines to help you decide on the right service provider for web development services.

Step one is pretty straightforward, define your needs for this website that you are looking to have developed. To get you started, take the time to differentiate and appreciate the fact that no two websites are created equal, each will have its functions so as to achieve the main goal of the site in the first place. Generally, you have to categorize your needs as to whether you need e-commerce or an informational site to achieve your needs. Just how compatible will you be with this company you plan on hiring for your web development needs?

You should know by now that web development is a long-term project hence you will be hiring a technology partner to stick around for a considerably longer period. You cannot, therefore, afford to rush over the decision you will make if you want to avoid losing your hard-earned cash in the process. You also have to determine the nature and level of technical support that you require for this service to be a success in the long run. Technical support services are far and varied from creating emails to resetting passwords, updating web content and all else in between. No doubt any company that is seriously in business will provide after-service support on such things as basic tools and resources to make minor changes and updates on the site. Find out what kind of on-going support a service provider offers before you commit to their service.

Advanced reading: visit

Fun: 10 Mistakes that Most People Make

Various Types of Hobbies That are Affordable to try in 2018

Hobbies are said to improve a person’s well-being and job performance. In case you are stuck at work or underperforming you need to consider a new sport.Mastering Photography can be a fantastic skill that can help you to excel in your career. You can practice by taking shots with your smartphone and posting them on the social media. It is also possible to learn a new language.Internet has made this very easy and so there is no excuse for not speaking a new language. You might need to choose the language you are most likely to face. If you frequently go for a holiday to France, for example, you can pick French. Before you become fluent, you begin by learning the basic phrases and the commonly used words.

Cooking is a life skill, and you can make delicious food when you do it many times.The cost for the ingredients is the only money you use for the meal. High-quality equipment is a good investment as it will make you cook a delicious meal, and you will not have to eat out. This does not only allow you to make delicious meals, but you can develop a passion for cooking and turn it into a career. With doing spot gardening, you enhance the exterior by planting flowers in the compound. You get to experience vitamin D and forget about your struggles.

Consider attending a session as your hobby in 2018. If you are a character who is always interested in learning new things, attending the class will be of great value. During your free time on a weekend, it is important to consider selecting a course that will match with what you usually are interested in. It does not matter which subject you love best because all of them are available at the places they are offered, for instance, movies, baking, science or history, they all end up increasing your career upon their uptake.

Try volunteering your time as one of your hobbies whenever you are free. When you volunteer, both your body as well as your mind gain an advantage. When you offer yourself to volunteer in community work, your bond and the community is increased as well as depression and loneliness is eradicated. Your lifespan, as well as the blood pressure, rises as a result of volunteering. Reading a book is also part of an affordable hobby you can try in 2018.Reading helps you to do away all the tension and worries that you might be having as well as improving your intellect.

You can also practice meditation during your free time. It allows you to breathe and also have inner peace. By meditating, you can have a positive mindset, handle your stress and live a healthy and happy life as a result.To read more about 2018 hobbies that you can try click on the websites having similar subject to discover more.

More information: her comment is here

Why People Think Experts Are A Good Idea

Things to Note Before Moving to France

It is not strange for one to want to move to France. This is because this country does offer great things in terms of scenery, social welfare, culture and even the healthcare system. It is imperative that you carefully consider your decision before moving to any new country. As you read more, you will find eleven aspects that you will have to do before moving to this new country.

You will have to acquire knowledge on the French language. You will note that not everyone is willing to or able to speak English. The French will be more welcoming if you have learnt the basics of their language. It will be wise for you to understand some of the common French phrases to use. This will surely allow you to easily settle in the new neighborhood. You will also have to register to the social security system of France. This needs to be done as soon as possible. It will allow you to reach some of the most essential services quite easily. This has to be done in order to make settling relatively easier. Get the right info in advance. It is relatively important that you have more than a few copies of all the pertinent documents that you have. These will entail all certificates and passports. If possible then you will need to hire the services of a translator to translate these documents to French. While at it, you will need to print the copies of your bank statements.

It is important that you pick an international bank. You will learn that as an expatriate in France it will be relatively hard for you to open a bank account. This is what will necessitate the search for a bank that offers international banking options. Unless you want to start your own business, it will be prudent for you to first find a job. In the event that you are moving as a couple then one partner will have to go to France in search of a job while the other remains at home with the option of keeping the current job. This will go on until you are all ready to move. Chances of getting a job can be improved by writing your resume in French. This is also the right time for you to find accommodation. If you want to have a smoother life in France, you will have to get a permanent address.

Get to understand some of the best schools within these environs. This is especially for those with children that are still attending school. You can get more info by visiting the school. It is also imperative that you seek both financial advice and tie any loose ends.

Why Services Aren’t As Bad As You Think

How to Choose an Excellent Graphic Designer

For those who do not know much about graphics design choosing an excellent designer can be a tough exercise. This is especially made hard because there are many designers who besides having the right academic papers do not have the right personality that would enable them to deliver quality work to their clients. However if you choose a graphic designer whom you feel comfortable to work with then the rest of the process will be smooth. Personality is not the only thing you look at as there are many more aspects that will influence your choice of a designer. To learn more the other factors click more here.

The the first step is to understand the actual knowledge and skill you are looking for in a designer. If you do this you stand a chance to get a graphic designer who not only specializes in the type of serf ices that you are looking for but also posses the set of the skills that you want.

Your second assignment will be looking for different interested graphic designers and prepare to select most suitable among them. Having the list of the names you can interview them by asking them random questions and evaluating their creativity, flexibility, and attitude towards their work. When doing the interview it will be advisable to get another person to help you, and you will avoid being biased against a certain candidate who if given a chance would deliver quality services.

Having selected the best candidate then it is time to give them a trial project. Giving a trial project will enable you to kill two birds with one stone by testing their practical skills as well as their ability to meet the set deadlines.

The next thing to do once you are sure that you have chosen right is to inquire what the graphic designer will require you to provide. To add to this take a step of knowing the procedure of the design exercise which will make it easy for you to monitor each an every stage of the designing process. This will be very helpful because you will do away with possible stumbling blocks that can lead to faulty results.

Lastly allow your graphic designer to use their creativity for the benefit of your brand by letting them share with you what they think is the best feature to include in the design that will most effectively capture the attention of your target audience. With a clear info about your target audience and brand awareness a reputable designer will be inspired to use their creativity to the best.

To make your work of choosing a graphic designer even easier check it out on this site to get contacts of reputable and passionate designers from across the world.

The Path To Finding Better Resources

THE CONSIDERATIONS TO BE MADE BEFORE LEARNING FRENCH

When coming up with the idea of learning French, it is important to consider certain things.This will allow you the chance to learn French as an additional language with a few or no challenges at all.Those who want to learn more about this service has this site specially dedicated to them.The most basic consideration is establishing where to get these skills. There is a very long list of schools and websites that offer French learning services.Having a good internet service is very important especially where on elects to learn from the website. This website should also give you the ability to save your lectures so that you can revisit them later when offline.

Factoring in the cost charged for this service in a physical school beforehand is important for those who opt to attend a physical school. This will accord you the opportunity to make the necessary financial arrangements so that you can have the chance to begin taking your French learning classes. Selecting a school that you can access easily is very important. The School should be able to cater to your routine by allowing flexibility in their learning hours. This is very useful especially if one has other things to pursue besides learning the French language.

The availability of learning resources is a major factor. It is very wise to determine whether the selected physical school has the relevant resources to help you learn the language when one opts for this alternative.It is also important to find out more about the experience of previous learners of the school. They will help you in making up your mind on whether the school is suitable for you to learn the French skills there.You can be guided on what to expect from the school by its previous learners.It is very beneficial to inquire with the relevant authorities whether the school is a licensed French teaching institution.

It is important to have the right learning mindset. Learning a totally new language can be quite challenging in the beginning. It is very useful to create time specifically dedicated to practicing both the oral and written aspects of the language.The ability to perfect your oral skills can be gained by joining French-speaking groups. This is because those who are fluent in the language can correct you whenever you go wrong. Having an additional language such as French can give you many great opportunities.In order to reap these benefits fully, it is therefore very important to give a serious consideration to the idea of having an additional language such as French by learning it.

Coupons Tips for The Average Joe

Student Discounts-Why Students Should Choose Them

Most young adults begin a life of independence as they have fewer curfews and strict rules. They start experiencing life on their own and making their own decisions. However, being independent is not about all the good things that come with freedom. Aside from making many decisions and taking many roles, you also have to be independent which means that you will have to foot most of your bills.

If students lack the appropriate knowledge of managing their own finances, they will find that they are spending cash on items which most parents would not consent to. The error which many students make while in college is having the wrong idea that they might spend cash now and then pay back the debts when they succeed later in life. How you get through college speaks a lot on how you can survive when you get into the real world. Much of the survival stems from one’s individual to handle things well and personal finances is a the top of the list.

In numerous situations, college students spend more what they are able to. A normal student is either barely surviving or spending more. They might be paying the costs of school supplies and textbooks, financial aid, student loans and expenses incurred on a daily basis. After graduating from college, they see that they have to work extremely hard to repay their college debt.

The rate at which expenses build up surprises a lot of the college students. Before they realize it, they have an enormous credit card debt which they find it hard to get out of. Many of these minor expenses are due to the coffee which they take whose price ranges from one dollar to three dollars each. Taking a venti whose cost is two dollars on average before going to class gets to about $40 each month. It will cost them about $10 per person to eat out at any establishment, if they decide to eat out. This amount is even modest when compared to going out to take a steak dinner whose price is about $25 per person.

Finding methods to reduce spending is critical to sound money management. Stipulating a good spending plan and sticking to it is a great start. To get the best deals, students are advised to track how much they spend and compare the costs. There is another way for students to spend less and buy more items is to spend their cash wisely. There are several benefits of being a student and among them is finding special deals and student discounts. You can discover more about student discounts when you view here on this site.

Suggested Post: discover this

Getting To The Point – Career

Benefits of Freelance Writing

The advantages of online writing are numerous and apply to all freelancers. Online writing allows the authors to cover topics relating to the daily activities and the trending topics. Writers get paid for penning down content in the field they choose. You need to be a skilled writer working in a credited company to enjoy the discussed freelance writing benefits.

Virtual writers stand a chance of earning more returns. Writers are making a living from their computers by just publishing and submitting unique articles. Carry out a research to understand the industry and know the right and profitable niche to take. All contents go through scrutinization before you can receive payment and the rates also differ depending on the employer. Online writers can take advantage of the free sites that they can access without any difficulties.

Different entities are after the articles you write making the market wider compared to the suppliers. The buyers hire competent and skilled persons to help in promoting their establishments online. Identify a platform where potential customers search for professionals to draft articles for their firms. Visit the page continuously to identify reputable companies that have regular orders. Working on this site ensures that the customer pays for the delivered jobs according to the page policies.

Freelancing is your solution if you do not like working in one place for long since it allows you to choose from the many subsections. If you believe that the online writing is hard and tedious, you are wrong. The channel allows one to do as they wish as long as they deliver quality work. Writers can work on different jobs every day while on these sites. Contact the relevant group in case of any problem to receive assistance from professionals.

Virtual firms allow their workers to operate from anywhere even offline. The field demands the writers to have reliable internet and functioning machines. Writers can publish their work from an office, hotel, or even on the road. If you are raising your young ones, you can as well manage to write some articles with them around.

You can access the site when you want if you are running a virtual job. People who have to complete man roles within a short time can fit in this field since you can adjust your time to create some for writing. If you are an excellent time manager, then freelance writing is a bonus to you because you will continue running your affairs as you earn. A brilliant online writer knows that they have limited time to accomplish their objectives. Virtual companies has enabled the writers to be their managers as they work on their own convenient time and deliver what they want.

Lessons Learned About Experts

What To Consider When Choosing Graphic Design Professionals

For you to be successful in your business, a graphic designer should be hired. Graphic designers create concepts using images.The meaning of a good design can be seen immediately you see it. People do not find the prominence of having a graphic designer in their trades and the result is failure. Recent history has proved that graphic designers are one of the best things for the prosperity of a business. To find more of the merits of graphic designers just read this.

For you to have a chance in employment, experience is a requirement.Graphic design also looks at relevant experience attain.Prior history and past experiences ought to be a requirement when thinking of this idea.You should look at their previous designs for other clients. With this experience, the new technology comes in as an advantage.Their techniques should help them in problem-solving with any of these designs.Models of what they have done before should be presented to you.

Following laws should be a requirement of a good graphic designer.Laws should be well stipulated. Other firms should find it difficult to keep up with you considering how good your designs are. You should ask for a simple design that will be easily created. This will make work easier for both of you. Time will not be misused by doing this.A deadline will also be necessary to ensure that they work with a required time phrase. If you are not sure of their ability to design, you can give them a trial project to be certain.

To ensure that you get the best designs from a designer, provide them with all the necessities they might require. High chances that work will be done easily are to be noted.Excuses and apologies must not be assumed by a graphic designer considering shoddy work done.If you do not provide the right materials to work with, then you are entirely to blame if the quality of work done is poor.You wouldn’t want to be the one to take this blame. Only a reasonable designer should be ready to charge fewer amounts. Financial strains are left on businesses and their owners because of the extra charges made. Ask them what they charge before choosing who to hire.

Choosing the right graphic design professional should not be hard after going through the above guidelines. With the above, you can choose what to do or what not to do before hiring a professional to work on your designs.Success is every business man’s goal. In addition, hiring a graphic design expert should be an option. You can acquire all the best in making your choice from online sites.

Suggested Post: look at this website

A Simple Plan For Researching Resources

Guest Blogging 101 – How to Get Started

Guest blogging has been one of the age-old traditions when it comes to building brand awareness and driving traffic to a website or a blog. If not for anything else, it provides editors with great quality content they can publish from experts in their fields of specialization. But going by the ever-changing dynamics of search engine optimization, most people wonder just how viable is guest blogging at this time and age? Truth of the matter is guest bloggers are still in high demand today as they were a decade or so ago. Unlike other SEO strategies that go out of fashion any time the search engines update their algorithms, guest blogging is here to say.

Some of the notable benefits of guest blogging include generating valuable links and boosting relevant traffic to a site. The beauty of guest blogging is the fact that it benefits both the publisher and the blogger. On the part of the publisher, they are guaranteed of relevant content that will benefit their readers, and on the part of the blogger they are guaranteed of great exposure.

To get started, you need to start your guest blogging venture with a professionally designed website. This site should have the latest SEO strategies implemented and of course, have a user-friendly web design in place to ensure professionalism and usability. Next in line you should start looking for an opportunity to share your knowledge through guest blogging and a quick search on Google is always a great place to get your feet wet. Conduct a quick search through such key terms as guest post, guest post guidelines submit a guest post, accepting guest posts, etc. How about you also find guest blogging opportunities on social media pages such as Facebook, Twitter, and Instagram? Well, it needs no mentioning, this is where all the people that you need are; and you get an opportunity to interact with them directly so be sure to check it out as well.

Last but not least, ensure you are prepared enough to contact your targets and be ready with relevant content that will be valuable to them. The fact that dozens of other guest bloggers are looking for such an opportunity means you need to stand out of the crowd and be relevant. You are always at liberty to go through the websites that you are targeting so you can have a rough idea of how you should structure your guest posts. After that, you will have the freedom and liberty to post your application letter and have enough content to be a valuable guest blogger.

News For This Month: Experts

Great Facts You Ought To Know About PPC Marketing

Have you always wanted a marketing method wherein you can get finally be a part of the top search results? Then you can certainly count on PPC marketing. When it comes to PPC marketing, you can surely count on its many great benefits. If you want to be more visible online to get more sales or increase traffic to your website, then PPC marketing will surely pave the way to your business’s success! Now let us first talk about PPC marketing and what exactly is it all about.

In this post, you will learn the importance of PPC advertising and why it can be the progressive leap you have always been aiming for, for your business.

Pay-per-click advertising or PPC is a marketing method in which the advertisers will need to pay a fee each time their ads are being clicked, view here for more.

If we put it simply, PPC is a method where in the advertisers will be buying visits to their sites rather than gaining traffic the old fashioned way, read more here.

This is usually done because of search engines that open a bidding for ad placements in their sponsored links, check it out!

Now let’s start talking about why PPC is the right choice to make for your business.

First thing that PPC advertising can benefit you is by boosting traffic to your website to increase your rankings in the search results, there’s a big chance you may even be in the first five results.

SEO is also one effective way in advertising your business online by increasing your search results ranking but PPC marketing can do just the same in a shorter period of time, click here to discover more. .

A first page appearance will certainly mean more visitors for your website.

It’s truly amazing because by bringing in more visitors, you can get more sales.

Its pretty simple, you get an increased page ranking which could gain you more visitors and more sales for your business, view this website now!

With PPC, you also have the freedom to choose your targeted market.

You can use factors such as behaviors, interests, location and keywords to target your preferred market.

PPC marketing when done right can bring you the best results you have always been wanting for your business.

When visitors frequently see your ads online, they will become more familiar with it as time goes by. And if they love it, then they will serve as advertisers as well to their friends, family and colleagues.

PPC marketing gives you the freedom to discontinue using it anytime when you no think its no longer working for you.